Peugeot x Lego

For Christmas, we revealed an impressive photoshoot with Peugeot’s LEGO Technic hypercar, in collaboration with Swedish model maker and photographer Martin Palm. The idea: Bring the fun of the track home! With the Lego 9X8 looking larger than life in miniature decors. It indeed got so big, that it became the most popular posts on Peugeot’s IG with over 45 million views.

Agency: OPEn / TBWA