THE LOVE LABEL
MINI
In June 2022, a new French law required all car ads to bear CO₂ emission levels. It's ugly and annoying... unless you make it look like a flag 🌈
For Pride month, we decided to upgrade the label by adding two colors - transforming it into the Love Label. This made MINI’s promise come to life: BIG LOVE FOR DIVERSITY.
We updated all digital visuals and flooded our Instagram with the Love Label, even hacking our competitors’ posts.
Agency: Media.Monks Paris
For Pride month, we decided to upgrade the label by adding two colors - transforming it into the Love Label. This made MINI’s promise come to life: BIG LOVE FOR DIVERSITY.
We updated all digital visuals and flooded our Instagram with the Love Label, even hacking our competitors’ posts.
Agency: Media.Monks Paris
We even invited competitors to do the same!
